Gotta hand it to the marketing peeps working for the Lake Elsinore Storm. When we were in Arkansas two weeks ago, we opened up the local paper to find that this Tom Cruise Bobble-Couch Night promotion made ink there. So judging from the publicity, it’s smart for the Storm to attach their name to The World’s Most Annoying Celeb Not Named Michael Jackson by holding Tom Cruise Bobble-Couch Night Friday at the Diamond. Here’s the shtick: the first 1500 fans through the gate will be given something called “bobble-couches”—we assume they’re like bobblehead dolls, only freakier—to commemorate Cruise’s davenport-leaping antics on that Oprah show from last year. But there’s more! The rest of the evening will be a Cruise, er, “tribute.” To mark the “silent birth” of his new babe Suri, there’ll be a “silent inning,” where no batters will be announced, no music will be played, and fans will “be encouraged to be quiet and make all physical movements slow and understandable” (they’d better cap alcohol sales way early, then). A Cruise film retrospective is planned (snoring through the Vanilla Sky clips will be frowned upon), and even a couch-jumping (but alas, no placenta-eating) contest is on the docket. Most bizarrely, a Scientology info booth/brain-sucking-machine will be set up at the game, probably staffed by inhabitants of the church’s huge compound in nearby Hemet. Which is weird on all sorts of levels—don’t Scientologists recognize a mocking when they see one? Guess not, but now, we demand the Storm give opposing views equal time—South Park Night, everybody?
TOM CRUISE BOBBLE-COUCH NIGHT (LAKE ELSINORE STORM VS. HIGH DESERT MAVERICKS) AT THE LAKE ELSINORE DIAMOND, 500 DIAMOND DR., LAKE ELSINORE, (951) 245-4487; WWW.STORMBASEBALL.COM. FRI., 7 P.M. $6-$10.