Dance Dance Evolution
Bu Kyle Hendrix
There is a club scene in the Inland Empire that consists of visionaries, entrepreneurs and trend setters. They each have one thing in common: to promote their lifestyle for acknowledgment within the scene. This way of life easily takes grasp of your reality without warning. It is done by approaching you with hope of recognition and opportunity. Just imagine an environment where you can escape to be the person you always wanted to be . . . and let our first-ever NIGHTCLUB ISSUE be your guide.
Seize the Night!
A insider’s tour through the nightclub landscape
By Kyle Hendrix
IN THE BEGINNING
The local club scene is a hotbed of activity and business for promoters, photographers, DJs, artists, designers, films, entertainment venues, clothing brands and models. There are new ideas being put in place every day—many welcomed with open arms. This is because the business began as a quick way to make easy money and soon advanced into a local entertainment industry. For instance, many of today’s successful promoters learned their skills young from throwing house parties in what was once referred to as the “party scene” before progressing into clubs and venues to make their money legitimately. They not only brought their crowds with them, they also brought their team; DJs, the prettiest female hosts and designers. This was everything they needed to plan a successful club event at the time.
The way to get the word out about a club was simple; female hosts spread the news by word-of-mouth, teams handed out flyers and MySpace played a big part in promotion.
But with every growing business comes competition. The demand for an elite promotional team, as well as the hunt for bigger and better venues, skyrocketed. The result (good news for club goers): More clubs. Better clubs. More opportunities.
With this sketch of the IE’s club roots in hand, I will take you on a journey of what makes this lifestyle a culture. The crowds themselves are unique. Take into consideration that everyone feels free to express themselves at these events. Music is what brings club goers together, no matter what race, age or background. The most popular music played throughout the years has been hip-hop, but it all really depends on the hype, or what’s hot—for a limited amount of time, at least. Remember when hyphy was popular and everyone wore baggy clothes? Now it’s out of style. But this is actually a big part of staying on top of promotion. If you can follow the hype, you will most likely pull a larger crowd to your event. The stuff DJs are mixing right now includes hip-hop, electro, house and mash-ups.
Fashion is also important, especially now that photography and video have become preferred methods of dissemination across the Internet. Pictures and videos are posted to social networking sites like Facebook, MySpace and Twitter. The result: A person’s 15 minutes of fame is easily within reach and it’s up to them to figure out whether they’ll use it to their advantage for business opportunities or networking. Though, not everyone is in search of benefits. Many people become part of the scene for attention because it makes them feel bigger than they really are. This is because, at the end of the day, going to a club is a way to loosen up and retreat from the stress and routine our daily lives can sometimes consist of. It is a way to flee from the real world for a few hours and celebrate among people you can relate to. It can be a place where you experience things that are out of the ordinary, meet new and interesting people or even find your soul mate. Then again, nothing is promised or handed to you. There is one thing for certain; the Inland Empire club scene is a definite change of pace. It’s as if you are living life in the fast lane.
A picture is said to be worth a thousand words. Photographers see the meaning in this phrase and seek new ways to make people understand. Our club scene is no stranger to photography. Various companies such as I Need A Freak, Amp Nights, Trend Setters and We Are Night Owls photograph Inland Empire clubs [full disclosure: Kyle Hendrix is head honcho and main photographer for We Are Night Owls], providing amazing shots of club events using photo booths and roaming photography. In all respects, club photography is an enormous asset to the club scene because it determines the image promoters market to their crowds. It takes a lot of imagination and creativity to be an excellent photographer.
Canton Bistro in Redlands, 18+
Canton Bistro is equipped with three dance floors to accommodate their most popular events, including Crave Fridays and Bliss Saturdays. This club has been going on for approximately two years now with great success (there are always long lines, so arrive early). Its MySpace campaigns are genius, attracting the attention of hundreds every Friday. They play hip-hop inside and electro on the patio with a mixture of both from time to time.
Canton Bistro, 9980 Alabama St., Redlands, (909) 335-6688; www.cantonbistro.com.
Club Sevilla in Riverside, 18+
Located near the heart of downtown Riverside, surrounded by restaurants and bars, Club Sevilla is a great location for club goers (they are even known to provide well known guest DJs and T-shirt giveaways from time to time). There are constant improvements being made to the club as far as lights and sound systems go. Club Sevilla is also known for its dance competitions and energetic vibe.
Club Sevilla, 3252 Mission Inn Ave., Riverside, (951) 778-0611; www.cafesevilla.com
The Hudson Theater in San Bernardino, all ages
The Hudson Theater’s very own Gotham City is said to be southern California’s largest dance concert, bringing in more than 4,000 people every Friday night. The venue itself is a fun place to be, equipped with two massive rooms. The hip hop side has various platforms that turn into different dance floors, while the electro side is an enormous room with one of the greatest sound systems in the Inland Empire club scene. There have been countless guest DJs, artist performances and special events held at the Hudson. Just keep an eye out for crowd surfing and expect very long lines.
Hudson Theater, 295 E. Caroline St., San Bernardino, (909) 783-9900; www.thehudsontheater.com.
Sky Fox in Pomona, 18+
The Sky Fox is an awesome venue not only for clubs, but also for artist performances and other events. Brought to you by part of the same team that brings you Gotham City Fridays, the Sky Fox is home to the Inland Empire’s newest hot spot, Rock City Thursdays. Rock City has started off with bang, bringing guest DJs and hip hop artists on its opening nights. It is located in the heart of Pomona near bars and restaurants. There is also parking all around the venue. Rock City looks to have a promising future in the Inland Empire club scene.
Sky Fox Lounge, 345 S. Garey Ave., Pomona; www.facebook.com/skyfoxlounge.
Margarita Beach in San Bernardino, 21+
Tilt Tuesdays (at Margarita Beach Bar and Grill) is the place to be if you can’t decide whether to go to a bar or a club, despite the fact that the parking lot is almost always packed on Tuesdays. They play heart pumping music and have drink specials all night long, not to mention some of those hottest gogos in the Inland Empire’s club scene to keep the place on its toes. There are restaurants open late in the area, that way you have time to sober up before your drive home. It is the perfect Tuesday night getaway.
Margarita Beach Bar & Grill, 1987 Diners Ct., San Bernardino; (909) 890-9993; www.myspace.com/ieparty.
Revolution in Redlands, 18+
Revolution (formerly known as Rock N Saddle) has seniority in the Inland Empire’s club scene. At one point it featured Erotica, one of the hottest 18 and over clubs to hit the scene. Since then, though, it’s had its up and downs. Fortunately, it was recently remodeled, changing its name in the process. Revolution is home to two hit clubs: Thrill Thursdays and Evo Fridays. Thrill Thursdays is known for appearances and performances by hip-hop artists. If the crowd’s image and style looks familiar, you’re seeing the influence of the creators of the well-known, scene-influenced apparel company Knwldg Clothing Structure. The following day at Revolution is Evo Friday. If you are looking for a classy crowd with very attractive go-go dancers, then add Revolution to your Friday night must-go list. It is a highly anticipated venue for a weekend warrior.
Revolution Restaurant and Night Life, 1327 W. Colton Ave., Redlands, (909) 335-9700; www.revolutionnight.com.
For further inside looks into the local scene, go to www.wearenightowls.com.
Kelly’s, 5402 Philadelphia Ave., Chino, (909) 591-8770; www.myspace.com/shamrockschino.
Shamrock’s, 4020 Chino Hills Pkwy., Chino Hills, (909) 597-8333; www.myspace.com/shamrocksbar.
Angel’s Sports Bar, 1650 E 6th St., Corona, (909) 371-9738; www.myspace.com/angelsbar.
Liam’s Irish Pub, 1087 S. Mt. Vernon Ave., Colton, (909) 422-9900; www.myspace.com/liamsirishpubcolton.
Toro Sushi, 1520 N. Mountain Ave., Ontario, (909) 983-8676; www.torosushi.com.
Angelo’s Pizza, 135 E. 2nd St., Pomona, (909) 629-8100; www.ilovepomona.com/Angelos.
The Brick Nightclub, 340 S. Thomas St., Pomona, (909) 629-6333; www.myspace.com/thebricknightclub.
Oasis Nightclub, 1386 E. Foothill Blvd., Pomona, (909) 920-9590; www.oasis-nightclub.com.
The Menagerie, 3581 University Ave., Riverside, (951) 788-8000; www.clubmenagerie.com.
The Vibe, 1805 University Ave., (951) 788-0310; www.thevibebarandgrill.net.
VIP Night Club, 3673 Merrill Ave., Riverside, (951) 784-2370; www.vipriv.com.
Worthington’s Tavern, 3587 University Ave., Riverside, (951) 779-9169; www.facebook.com/WorthingtonsTaven.
The Vault Martini Bar and Grill, 20 E. Vine St.,Redlands, (909) 798-2399. Facebook Vault Martini.
Clover Club, 25570 Baseline St., San Bernardino, (909) 884-8363.
The Lark, 917 Inland Center Dr., San Bernardino, (909) 884-8770; www.the-lark.com.
The Music Room, 4360 N. Sierra Way, San Bernardino, (909) 883-6513.
Stinger’s Bar and Night Club, 194 W. Club Center Dr., San Bernardino, (909) 872-0308; www.stingersbarandnightclub.com.
Angel’s Roadhouse, 32464 Dunlap Blvd., Yucaipa,(909) 795-0665; www.myspace.com/angelsroadhouse.
Tequila Hoppers, 60 N. Mountain Ave., Upland, (909) 985-9114; www.tequilahoppers.com.