The Rundown

By Allen David

Posted August 25, 2011 in News


Cecile K. Cho, an assistant marketing professor at UC Riverside, is experiencing a high level of satisfaction today. That’s what the research suggests, anyway—her research, by the way. Cho’s latest paper—titled “Attaining Satisfaction”—will be published in the December issue of the Journal of Consumer Research. It’s a pretty high achievement, which is nice for her, but who cares? Not me. You? Didn’t think so. Cho’s high achievement doesn’t matter much to her, either—well, not to her research. She reports that consumers who set ambitious goals “Attain Satisfaction” at a higher level than those who set conservative goals. “The moral of the story is, ‘Don’t sell yourself short,” Cho says. “Aim high.” That moral emerged from two experiments set up by Cho and Columbia University professor Gita Venkataramani Johar, Cho’s co-author . . . hey-hey-hey, whoa, just a minute—co-author? So Cho did only half the work on this thing? Or perhaps less? That was one result of my research on Science Lab Partnership Workload Distribution Ratios, a first-person project I undertook back in high school biology. It proved pretty conclusively that I was a lazy ass. The other result was my grade—a B for the semester—from which I experienced a high level of satisfaction. And if Cecile K. Cho is not having that experience today, the moral of my story is: C’mon, professor, chillax!


The people of Grand Terrace continue their countdown/homage to Stater Bros, praising the locally owned supermarket chain while awaiting the opening of a massive new store to replace one that’s closing. What’s massive? I’m going with 44,000 square feet, which is 72 percent bigger than the old store, with 40 percent more parking. It makes the “we are not worthy” chants from the prostrate crowd seem less deranged. What’s creepy is Stater Bros.’s affectation of somber grace as it prepares to throw open the doors and welcome more money. The company has come up with a theme—“A Promise Made, A Promise Kept”—and is casting its latest financial leap forward as “a demonstration of Stater Bros.’ commitment to the Grand Terrace community it has served for over 37 years.” All hail!


A networking group for female entrepreneurs in Lake Elsinore has attracted more than 120 members in four months. Stunning? The response to the April founding of Sweet Social Success shatters an old and oft-invoked local stereotype. You know the one. We’ve all said it. Or thought it. Yeah, I see you smiling. So one last time, all together now: Lake Elsinore’s female entrepreneurs don’t particularly enjoy networking all that much! Umm . . . OK . . . so let me just say right away—and judging by the sudden silence I have a feeling I’m speaking for all of us—that maybe that wasn’t my best call. To say that out loud, in public, with a bunch of Lake Elsinore’s female entrepreneurs in the room, when it’s obviously just another one of those stupid Old Wi—uhh, hey, can you believe I just completely lost what I was going to say, except that I know for sure it was not Old Wives’ Tales. Uncomfortable? Boy, talk about being part of the problem, talk about being one of the reasons Lake Elsinore’s female entrepreneurs need a networking group, talk about—what’s that, ma’am? Yes, certainly, I will stop talking? Of course. Best we move along—unless maybe one of Lake Elsinore’s female entrepreneurs—one of those love-to-networkers—has something to say? Ahh, Teri has her hand up. Go ahead and speak your piece, Teri—and let me just say, I think you are very brave and—what’s that again, ma’am? Right. Yes, right, I am shutting up now. Teri? “I just want to say that this is a great opportunity for all of us to lift each other and help grow each other’s businesses, not just our own. It’s being in a room with lots of women that are open to sharing and helping each other. It’s a natural comfort.” Oh my goodness, thank-you, Teri! A hand for Terri, everybody! Girl, you have opened my eyes! Suddenly, I can see you—all of you. And I see ladies who are free at last! Free. At. Last. Huh? What’s that? Security? Not necessary. Leaving now. Here I go! See? Right. Yes, I understand—not another word.


Little brother’s birthday. Little, as in this is his 52nd.


Little niece’s birthday. Little, as in this is her 3rd.


I think I was little once.


After the indictment of several San Bernardino County officials—including two former members of the Board of Supervisors—on corruption charges during the past two years, an idea comes to Supervisor Janice Rutherford at the end of today’s meeting. She announces she will soon introduce a proposal to cap how much money can be contributed to candidates. The reaction? Supervisor Gary Ovitt says he’s open to it. Supervisor Neil Derry says he remains opposed—yes, the same Derry who pleaded guilty last month to a misdemeanor campaign finance violation. He says it would be better to create an ethics commission, but he also says he’s not going to create one, because it would be too expensive. No, don’t hate him—Derry’s a human being, just like you and I, which means someday he will die.


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