Campaigning For Zeros
By Ashley Bennett
Eric Taylor (vocals, guitar); Brad Ouellette (drums); Kevin Wiseman (bass).
CITIES OF ORIGIN:
Coachella Valley, Cathedral City, Palm Springs.
Premonitions, self-released (2011).
Nirvana, Green Day, Michael Jackson, Third Eye Blind, Deadmau5e, Radiohead, Queens of the Stone Age, The Bouncing Souls, Face To Face, Alkaline Trio and Vision.
There’s a large effort to support local music. Some of those homegrown bands may never make it to the top of the Billboard charts or even get on the radio, but you know what? Those bands are creating a soundtrack to your otherwise dull and silent life. Campaigning For Zeros certainly is not a band that looks to play for a short time; this group is in it for the long haul as it looks to make itself known here in central IE, one music aficionado at a time.
“Our target audience is people who love music and appreciate the benefit of live music. When we play a show we give it our all. I would say we are branching out more lately to keep people entertained but the main focus is always the music,” says singer-guitarist Eric Taylor.
You can trust a band that knows how to describe itself, and Kevin Wiseman (no doubt aptly named) effectively characterizes how Campaigning For Zeros transmits it’s infectiously tasty rock. “Brad wails on the drums, I am all over the bass and Eric goes for crunchy guitar while he sings,” says Wiseman. Don’t you just love it when an adjective normally used to describe food instead describes the tasty tunes of music? Sure, I’ll take an order of a sweet guitar riff, please.
You’ll get more than just a satisfyingly “crunchy” guitar tune here and this is what makes Campaigning For Zeros special. A while back the band ran into Kevin Lyman, renowned Warped Tour runner, who serves the band some chills by stating that he wants them to play their next song like it was the last time—ever. Despite nerve-wrecking pressure, the band played a miraculous tune and five months later they performed at Warped Tour.
Campaigning For Zeros strives to reach out to new venues for a single reason: It takes a strong initiative from all locals to keep music thriving. Drummer Brad Ouellette gives the statement of the year in what he says is important to all local bands. “It is up to all of us to keep the scene alive. It’s going to be a sad day if it’s gone.” Support the Campaign and preserve the world’s music, one tasty riff at a time.
Campaigning For Zeros with 42 Seconds Later at the Marquis Lounge, 1036 W. Highland Ave., San Bernardino, (909) 882-9342; www.themarquislounge.com. Fri, March 23. 8pm. $5.