Sloth

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Posted February 28, 2013 in

Sat, March 2

Sloths are known as lazy creatures that slowly makes their way through the jungles of South America. Choosing such a mellow creature to represent the band version must have been a joke because the rock band from the Rancho Cucamonga, Sloth, is no slow-moving animal. It is a band that sounds similar to the Deftones and Sound Garden and has more drive and ambition than most musicians can even dream to possess. Ever heard the story of how Sloth created a following? It all started back in ’99 when the band decided to make a name for itself by playing the Vans Warped Tour . . . the only problem was that Sloth wasn’t one of the names on the bill. The innovative musicians bought a generator, a beat up Astro van (filled with state-of-the-art holes in the roof that let water in every time it rained) and followed the tour around the country. It set up outside of every stop and played to people entering the concert. It paid off when Ice-T brought them in and set Sloth up with a stage slot. After each set, the guys would strap on backpacks with CDs and shirts and put in the legwork that comes with being in a band—selling merch to one person at a time and slowly building a reputation. Even after signing with a label, Sloth still approaches shows with the same “have fun and don’t be afraid to put in the hard work” mentality. So don’t be surprised when lead singer Richard Love comes up and asks you to buy a CD.

Romano’s Concert Lounge, 5225 Canyon Crest Dr., Riverside, (951) 781-7662; www.theconcertlounge.com. 9:30pm. $8.


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